Pricing verified against instantly.ai/pricing on 19 October 2026. This market moves; check the current page before committing.
Instantly’s pricing looks simple and has one trap in it. Every plan includes unlimited email accounts and unlimited warmup, which is genuinely good and is what the marketing leads with. But the thing that decides which plan you need is uploaded contacts, and the jump between tiers on that number is steep.
Here is the full picture.
The outreach plans
| Plan | Monthly | Annual (per mo) | Uploaded contacts | Emails/month |
|---|---|---|---|---|
| Growth | $47 | $37.60 | 1,000 | 5,000 |
| Hypergrowth | $97 | $77.60 | 25,000 | 125,000 |
| Light Speed | $358 | $286.30 | 100,000 | 500,000 |
| Enterprise | Custom | Custom | 100,000+ | 500,000+ |
Unlimited email accounts and unlimited warmup on every tier.
The contact cap is the real constraint. Growth at 1,000 uploaded contacts is a very small list, one modest campaign. Most teams doing real outbound land on Hypergrowth immediately, which makes the effective entry price $97 rather than $47.
The 25x jump from Growth to Hypergrowth, then 4x again to Light Speed, means there is no gentle middle. If you outgrow 25,000 contacts you are going from $97 to $358, a 269% increase, with no step in between.
The bundles
Outreach plus lead credits, sold together:
| Bundle | Monthly | Annual (per mo) | Emails/mo | Contacts | Credits/mo |
|---|---|---|---|---|---|
| Starter | $94 | $85 | 5,000 | 1,000 | 1,500 |
| Scale | $194 | $175 | 100,000 | 25,000 | 5,000 |
| Agency | $555 | $500 | 500,000 | 100,000 | 10,000 |
The bundles carry the same contact caps as the standalone plans, so the same cliff applies.
Worth noting: Starter bundles the 1,000-contact tier. If 1,000 contacts is too few on the standalone plan, it is too few in a bundle too, the credits do not raise the cap.
Credits, standalone
| Plan | Monthly | Annual (per mo) | Credits/month |
|---|---|---|---|
| Growth Credits | $47 | $37.60 | 1,500–2,000 |
| Supersonic Credits | $97 | $87.30 | 5,000–7,500 |
| Hyper Credits | From $197 | $177.30 | 10,000–200,000 |
| Enterprise Credits | Custom | Custom | 200,000+ |
One inconsistency to flag: the bundle section of the page lists Supersonic Credits at $197/month, while the standalone section lists it at $97. The page does not explain the difference. Confirm with sales before planning around either figure.
Credits cover the 450M+ lead database with 13 filters and waterfall email enrichment.
What is not priced publicly
Four things the page mentions and does not cost:
- AI Sales Agent and AI Reply Agent. Referenced across the site, no price listed.
- Inbox placement testing. A named product, no published pricing.
- The SISR system. Described on higher tiers, not priced separately.
- VIP services, setup, managed campaigns, a dedicated GTM engineer. All “book a call.”
If the AI agents are part of why you are evaluating Instantly, you cannot budget from the public page. Get a quote before comparing anything.
Real cost at three sizes
Solo founder, 2,000 contacts, 15,000 emails/month
Growth’s 1,000-contact cap is too low, so Hypergrowth: $97/month, or $77.60 annually. You will use a fraction of the 125,000 email allowance. You are paying for the contact tier.
Small team, 20,000 contacts, 80,000 emails/month
Hypergrowth fits: $97/month. This is where Instantly’s pricing is at its strongest, you are inside the caps and getting unlimited mailboxes.
Add lead credits and it is the Scale bundle at $194.
Agency, 60,000 contacts, 300,000 emails/month
Past Hypergrowth’s caps, so Light Speed: $358/month, or the Agency bundle at $555 with credits.
Add mailboxes. Instantly does not include infrastructure in these prices, so a 100-mailbox estate bought elsewhere adds $150 to $450 depending on provider.
Where the comparison usually lands
Instantly’s strength is unlimited email accounts and unlimited warmup at every tier. For a high-volume, email-only motion inside the contact caps, it is priced competitively and the warmup being uncapped is a real saving against tools that meter it.
Three things to weigh against that:
No native LinkedIn. If multichannel matters, that is a second subscription and a second inbox.
The contact cliff. At 25,001 contacts your bill goes from $97 to $358. Model your twelve-month contact growth, not this month’s.
Unpriced AI. The agents are a significant part of the pitch and carry no public number.
For reference, Outboundry’s plans include unlimited email accounts and no contact cap (Starter $39, Growth $89, Agency $399 with 20 LinkedIn seats and whitelabel) with LinkedIn, WhatsApp and calling steps in the same sequence and infrastructure in the same product from $0.80 a mailbox.
The honest read: if you send email only, stay under 25,000 contacts and want uncapped warmup, Instantly is well priced. The case weakens as contacts grow or channels multiply.
The short version
Instantly’s entry price is $47 but its working price is $97, because the 1,000-contact cap on Growth is below what most real campaigns need.
The tier jumps are steep, $97 to $358 with nothing between, so model contact growth over a year rather than picking for today.
Unlimited email accounts and warmup on every plan is genuinely good value for email-only teams. The AI agents, inbox placement and VIP services are all unpriced publicly, so get those quoted before you compare.
Next: Instantly alternatives compared, or how to migrate off Instantly.
Frequently asked questions
How much does Instantly cost per month?
Growth is $47, Hypergrowth $97, Light Speed $358, with roughly 20% off on annual billing. Bundles that add lead credits run $94, $194 and $555.
Does Instantly limit email accounts?
No. Every plan includes unlimited email accounts and unlimited warmup. The limit that matters is uploaded contacts, 1,000 on Growth, 25,000 on Hypergrowth, 100,000 on Light Speed.
What is the cheapest usable Instantly plan?
Hypergrowth at $97 for most teams. Growth at $47 caps you at 1,000 uploaded contacts, which is below a single real campaign for most B2B outbound.
Does Instantly include lead data?
Not in the standalone outreach plans. Credits are bought separately or through a bundle, covering the 450M+ database and waterfall email enrichment.
