Every cold email needs a reason. Signals finds yours.
Tell Outboundry what to watch: old customers, target accounts, a competitor’s page, buying phrases. When something happens, the right person lands in your campaign with the reason attached.
A list starts dying the day you build it
Static lists are the reason most outbound plateaus. Not the copy, not the sending volume. The list.
It goes stale quietly
Contacts change jobs. Your sequence keeps emailing old addresses until they bounce, and your reputation pays.
Cold means no reason
The same email sent the week someone starts a new role reads like you were paying attention.
The good moments are short
A new role, a hiring push, a viral post: each is worth an email for about a week.
Your existing lists, watched for free
Job changes and profile drift in your lists are checked automatically. Alerts on contacts you own are free.
- Job changes, promotions, title changes and departures on leads you already have
- A health bar on every list, with one click to clean the dead records out
- A pre-send check that pulls departed contacts before the campaign goes live, not after the bounce
- Monitored contacts scale with your plan: 250 on Starter, 25,000 on Enterprise, plus $15 per extra 1,000
Five things you can ask us to watch
Pick a template, paste an input, choose a destination. Each type runs at the speed its signal needs, on every plan.
Watch companies
“Tell me when these companies start hiring or grow their team.”
Watch a search
“Keep finding new people who match this description and add them to my campaign.”
Watch keywords
“Tell me when people post about this on LinkedIn.”
Watch a profile
“Every time this person or company posts, give me everyone who engages with it.”
Watch a post
“Get everyone who engages with this specific post.”
Paste a competitor's page once. Never touch it again.
We collect everyone who reacts to their posts, drop duplicates, apply your ICP, and enrol the rest with the post quoted. Rechecked at 24 and 72 hours.
- Reactors, commenters or both, your choice per watch
- Point it at a person or a company page, and at your own page for warm inbound
- Deduped against your workspace and your do-not-contact list before delivery
- A harvest cap per post, so one viral post cannot eat a month of allowance
Lemlist charges $4 per post engager, $1,600 for a 400-reaction post. Ours uses the allowance you already have.
A campaign becomes a standing order
Tie a campaign to a search and new matches are found, verified and enrolled automatically. No more campaigns running dry.
- Built from a Lead Finder search or a pasted Sales Navigator URL
- Only people who were not in the results last time, so nobody is contacted twice
- Save any Lead Finder search as a watch, at the moment you run it
- An efficiency table per watch, so you can prune the ones producing noise
The reason arrives with the person
The why-now becomes merge fields in email, LinkedIn and WhatsApp steps, each with a required fallback.
- A “why now” panel on the lead record: their last post, their new role, their company's hiring trend
- An AI opener written from what they actually posted, not from their job title
- A new Engage first LinkedIn step: react to or comment on their latest post before the connection request goes out
- Reply rate per signal type, next to cold, so you can see what is actually working
{{signal_reason}}just started as VP Sales at Acme{{previous_company}}Betaco{{post_snippet}}“we finally killed our third sending tool…”{{job_posted}}Senior Account Executive{{icebreaker}}Congrats on the move, three weeks in…Signals show up where you already work
The signal follows the lead: record, campaign, inbox and pre-send check.
The three newest unactioned signals, one click to enrol.
Recent job change, last post, engagement and headcount trend, above the feed.
Signal badges on the rows, a “has signal” filter, and a health bar with a clean-this-list action.
A third lead source beside list upload and Lead Finder.
The originating signal sits beside the reply thread.
Departed contacts are suppressed before sending.
Monitoring is included. New people are the add-on.
Two metered units: watches (what we monitor) and signal leads (new people we bring). Alerts on owned contacts are free, and every tier checks at the same speed.
For a founder watching a shortlist of accounts and old customers.
- 10 watches, any mix
- 500 signal leads a month
- 3-day post tracking window
- Up to 100 engagers per post
For a team running campaigns that should never run dry.
- 30 watches, any mix
- 2,000 signal leads a month
- 100 contacts on priority daily job-change checks
- Up to 250 engagers per post
For agencies and anyone harvesting big audiences on LinkedIn.
- 100 watches, any mix
- 8,000 signal leads a month
- 250 contacts on priority daily job-change checks
- Up to 500 engagers per post, 7-day post window
Same on every plan. Speed follows the signal, never the price.
Extra monitored contacts $15 per 1,000; extra signal leads $10 per 1,000, never expiring. Pause or edit watches any time, with usage estimates before saving. Agencies get per-workspace usage for rebilling.
Signals against Lemlist signals
The honest version, including the three things they have and we do not yet.
Competitor pricing from public pages at time of writing. Verify current rates.
A signal is only useful if the rest is already there
Once we find them, email, sequence, inbox and pipeline are ready.
Lead Finder
Save any search as a watch and it keeps working after you close the tab.
Explore Lead FinderAI Personalization
The opener is written from the post they just published, not from their job title.
Explore AI PersonalizationUnified Inbox
When they reply, the signal that started it sits beside the conversation.
Explore the inboxICP Score
Every signal lead is scored on delivery, so off-target engagers never reach a sequence.
Explore ICP ScoreSignals questions, answered
Do I need the add-on to get anything?
What is a watch, and what is a signal lead?
How is this different from Lemlist signals?
Will a viral post burn through my allowance?
Do signal leads arrive with contact details?
How often do you check?
Can agencies resell it?
Which signals are you missing today?
Stop sending cold
Let the reason to reach out arrive on its own.
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