Every cold email needs a reason. Signals finds yours.
Tell Outboundry what to keep an eye on: your old customers, your target accounts, a competitor's page, the phrase people use when they are shopping for what you sell. We check in the background, and when something happens the right person lands in your campaign with the reason already attached.
A list starts dying the day you build it
Static lists are the reason most outbound plateaus. Not the copy, not the sending volume. The list.
It goes stale quietly
People get promoted, change companies and disappear. Your sequence keeps emailing the old address until it bounces, and your sending reputation pays the bill.
Cold means no reason
A first email with nothing behind it is a guess. The same message sent the week someone starts a new job, or the day their team posts three new roles, reads like you were paying attention.
The good moments are short
A new role, a hiring push, a post with 400 reactions. Each one is worth an email for about a week, and none of them ever show up in a spreadsheet you exported in March.
Your existing lists, watched for free
Before you buy anything, Outboundry is already checking the people in your lists for job changes and profile drift. There is nothing to switch on, and alerts about contacts you already own never cost you anything.
- Job changes, promotions, title changes and departures on leads you already have
- A health bar on every list, with one click to clean the dead records out
- A pre-send check that pulls departed contacts before the campaign goes live, not after the bounce
- Monitored contacts scale with your plan: 250 on Starter, 25,000 on Enterprise
Six things you can ask us to watch
Pick a template, paste an input, choose where the people should go. Two steps. No criteria builders, no intervals to configure, no credit maths.
Watch people
“Tell me when these people change jobs, get promoted or update their role.”
Watch companies
“Tell me when these companies start hiring or grow their team.”
Watch a search
“Keep finding new people who match this description and add them to my campaign.”
Watch keywords
“Tell me when people post about this on LinkedIn.”
Watch a profile
“Every time this person or company posts, give me everyone who engages with it.”
Watch a post
“Get everyone who engages with this specific post.”
Paste a competitor's page once. Never touch it again.
Every post they publish, we collect everyone who reacted and commented, drop the people you already have, apply your ICP filter, and send the rest into a campaign with the post quoted in the opening line. Then we go back at 24 and 72 hours to catch the late engagement.
- Reactors, commenters or both, your choice per watch
- Point it at a person or a company page, and at your own page for warm inbound
- Deduped against your workspace and your do-not-contact list before delivery
- A harvest cap per post, so one viral post cannot eat a month of allowance
Lemlist charges $4 every time someone engages with a post. On a post with 400 reactions that is $1,600, which is why nobody actually runs it. Ours comes out of the allowance you already bought.
A campaign becomes a standing order
When you build a campaign, choose “keep this campaign full automatically” and tie it to a search. New people who match get found, verified and enrolled while you are doing something else. The dormant campaign that quietly ran out of leads stops being a thing that happens.
- Built from a Lead Finder search or a pasted Sales Navigator URL
- Only people who were not in the results last time, so nobody is contacted twice
- Save any Lead Finder search as a watch, at the moment you run it
- An efficiency table per watch, so you can prune the ones producing noise
The reason arrives with the person
A lead with no context is worth nothing, so the why-now travels into the sequence. New merge fields show up in email, LinkedIn and WhatsApp steps, each one requiring a fallback, and the editor refuses to let you save a signal variable without one.
- A “why now” panel on the lead record: their last post, their new role, their company's hiring trend
- An AI opener written from what they actually posted, not from their job title
- A new Engage first LinkedIn step: react to or comment on their latest post before the connection request goes out
- Reply rate per signal type, next to cold, so you can see what is actually working
{{signal_reason}}just started as VP Sales at Acme{{previous_company}}Betaco{{post_snippet}}“we finally killed our third sending tool…”{{job_posted}}Senior Account Executive{{icebreaker}}Congrats on the move, three weeks in…Signals show up where you already work
A feed nobody visits is worth nothing. So the signal sits on the record, in the campaign, in the inbox and in the pre-send check.
A “happening now” card with the three newest signals nobody has acted on, and one click to enroll them.
A why-now panel above the activity feed: recent job change, last post, what they engaged with, their company's headcount trend.
Signal badges on the rows, a “has signal” filter, and a health bar with a clean-this-list action.
Signals sit as a third lead source next to “upload a list” and “use Lead Finder”, with a source breakdown once it is running.
When a signal-sourced lead replies, the originating signal sits in the conversation sidebar, so the rep has the context without leaving the thread.
Departed contacts are suppressed before the send. List health feeds the deliverability dashboard alongside warmup and placement.
Monitoring is included. New people are the add-on.
Two units and nothing else is metered: watches are the things we keep an eye on, signal leads are the new people we bring you. Alerts on contacts you already own are free.
For a founder watching a shortlist of accounts and old customers.
- 10 watches, any mix
- 500 signal leads a month
- Checked weekly
- Up to 100 engagers per post
For a team running campaigns that should never run dry.
- 30 watches, any mix
- 2,000 signal leads a month
- Checked daily
- Up to 250 engagers per post
For agencies and anyone harvesting big audiences on LinkedIn.
- 100 watches, any mix
- 8,000 signal leads a month
- Checked every 6 hours
- Up to 500 engagers per post, 7-day post window
Top-ups are $10 per 1,000 extra signal leads, and they do not expire. Watches can be paused, edited or deleted at any time, and every watch shows an estimated monthly usage before you save it. Agencies get per-workspace usage and an export for rebilling.
Signals against Lemlist signals
The honest version, including the three things they have and we do not yet.
Competitor pricing taken from public pricing pages at the time of writing. Prices change, so verify current rates before you decide.
A signal is only useful if the rest is already there
The moment we find the person, everything else in Outboundry is waiting: their email, the sequence, the inbox and the pipeline.
Lead Finder
Save any search as a watch and it keeps working after you close the tab.
Explore Lead FinderAI Personalization
The opener is written from the post they just published, not from their job title.
Explore AI PersonalizationUnified Inbox
When they reply, the signal that started it sits beside the conversation.
Explore the inboxICP Score
Every signal lead is scored on delivery, so off-target engagers never reach a sequence.
Explore ICP ScoreSignals questions, answered
Do I need the add-on to get anything?
What is a watch, and what is a signal lead?
How is this different from Lemlist signals?
Will a viral post burn through my allowance?
Do signal leads arrive with contact details?
How often do you check?
Can agencies resell it?
Which signals are you missing today?
Stop sending cold
Point Signals at the people and companies you care about, and let the reason to email them arrive on its own. Email, LinkedIn, WhatsApp and calling, all in the same platform.
Join 1,000+ teams running smarter outbound on Outboundry.