Checked against Outreach’s public pricing page on 21 October 2026. Note that outreach.io now redirects to outreach.ai, which is itself part of the story. No prices are published; every tier says “Request pricing.”
Two things have changed about Outreach’s pricing, and neither is a number.
The tiers are now branded Amplify (Essentials, Core, Plus and Pro) and they are differentiated primarily by AI credit allowance rather than by sequencing or engagement features. Alongside that, the page states the model plainly: per-user pricing combined with consumption-based AI credits, and “no platform fees”.
So a product that was sold per seat now has a second meter. That is the thing to understand before any quote arrives.
What the page publishes
The four tiers and their AI credits:
| Tier | AI credits | Positioning |
|---|---|---|
| Amplify Essentials | 10,000 | Conversation intelligence and coaching |
| Amplify Core | 25,000 | Pipeline creation and account management |
| Amplify Plus | 50,000 | Marked “Most Popular” |
| Amplify Pro | 100,000 | Adds forecasting and managed services |
Technical allowances, which matter if you integrate:
| API calls | Custom objects | Knowledge | |
|---|---|---|---|
| Core | 250,000 | 5 | 500 MB |
| Plus | 500,000 | 10 | 750 MB |
| Pro | 1,000,000 | 20 | 1,500 MB |
| Essentials | Not published | Not published | Not published |
The model: per-user pricing plus consumption-based AI credits, with no platform fees. Additional credit packs can be bought at any time.
What is included by tier: Plus support with Core; managed services with Pro. Technical account management and enterprise support exist and are unpriced.
Unpriced add-ons: Data Sharing, Connectors, Additional Instances, Listener Licenses.
Separately priced: Outreach Voice, and professional services ranging from self-serve packages to full implementation and training including forward-deployed engineering resources.
No minimums or contract terms are stated. The page says pricing depends on team size, usage, activated AI workflows and required capabilities.
The “no platform fees” claim
Worth pausing on, because it is a genuine differentiator in enterprise sales engagement.
Platform fees (a fixed annual charge for the instance, independent of seats) are common in this tier of software and routinely add a five-figure line to a quote. Stating “no platform fees” on the pricing page is a real commitment and a point in Outreach’s favour.
Verify it in the contract. Specifically: confirm there is no instance fee, no minimum annual commitment functioning as one, and no mandatory onboarding fee that behaves like a platform fee under another name. The claim is on a marketing page; the obligation is in the order form.
The four meters in your quote
Your number is assembled from four variables. Knowing which is which is what stops you being quoted on the wrong one.
1. Seats. The primary lever. Per-user pricing means your cost scales with licensed headcount, including people who log in monthly.
2. AI credits. The tier differentiator. Essentials to Pro is a tenfold difference in credits, which means a small team with heavy AI usage may be pushed up tiers for credits rather than for features. That is the upsell vector in this model and it is worth naming before you sit down.
3. Activated workflows and capabilities. The page says pricing depends on which AI workflows you activate. So the quote reflects configuration, not just tier.
4. Add-ons. Voice, connectors, additional instances, listener licenses, data sharing. All unpriced.
What AI credits do to a renewal
The structural risk in a seats-plus-consumption model, and it is different from a pure per-seat one.
Per-seat pricing is predictable: you know your headcount and roughly what next year costs. Consumption pricing is not, and it moves in one direction, as adoption of AI features improves, credit usage rises. Which means success at using the product increases your bill, and the increase arrives as an overage or a tier upgrade at renewal rather than as a decision you made.
Four things to settle in writing:
- What consumes a credit, itemised. Which actions, at what rate, and whether a retried or failed action is charged.
- The overage rate for additional credit packs, pre-agreed and ideally capped.
- Whether credits roll over between months and across a multi-year term.
- What happens if usage lands between tiers, can you buy credits on a lower tier, or does the next tier become mandatory?
That last question is the one that determines whether your credit allowance is a floor or a ceiling.
The TCO lines that are not in the quote
Enterprise sales engagement has a well-known gap between licence cost and total cost. Four lines to budget for:
Implementation. Professional services run from self-serve packages to full implementation and training, including forward-deployed engineering. For a large deployment this is a substantial one-off, and it is unpriced on the page.
Voice. Priced separately. If you need the dialler, it is another line and another negotiation.
Connectors and additional instances. Unpriced add-ons. A second instance, common for a separate region or business unit, is a cost most buyers discover late.
Administration. A platform with custom objects, knowledge bases and activated AI workflows needs someone to own it. That is a headcount cost, not a software one, and it is the line most often omitted from a business case.
Who Outreach is right for
Stated clearly, because a comparison that only lists frictions is not useful.
Outreach is built for larger sales organisations with a CRM-centric process: 50-plus reps, a Salesforce or Dynamics core, a forecasting requirement, conversation intelligence for coaching, and an operations function to administer it. For that organisation it is a mature, deep product and the per-seat-plus-credits model is a normal shape of enterprise contract.
Where it fits badly:
Cold email at volume. Outreach is an engagement and execution layer on top of your CRM. It is not deliverability infrastructure, it does not solve mailbox provisioning, domain strategy, IP reputation or warmup at the scale cold outbound requires. Those remain separate purchases.
Small teams. Per-seat enterprise pricing with quote-only discovery and an implementation project is the wrong shape for five people.
Agencies. Multi-client isolation, per-client whitelabel and per-client reporting are not what this product is for.
Against Outboundry
Different categories, so the comparison is on model and fit rather than feature depth.
| Outreach | Outboundry | |
|---|---|---|
| Pricing | Quote only, all tiers | Published, self-serve |
| Model | Per seat plus AI credits | Per plan, no seat fee |
| Entry | Quote | $39/mo |
| Mid | Quote | $89/mo |
| Agency tier | Not applicable | $399/mo, 20 LinkedIn seats, workspaces |
| Enterprise | Quote | $1,799/mo published |
| Platform fees | “No platform fees” | None |
| AI cost | Consumption credits by tier | AI credit packs from $10/750 |
| Mailbox infrastructure | Not provided | Mailboundry from $0.80/mailbox |
| Dialler | Outreach Voice, priced separately | $19–$99/mo plus $1.30 numbers |
| Not a native channel | Included per plan | |
| Not offered | $15 per number, no per-message fee | |
| Implementation | Professional services, quoted | Self-serve |
| CRM depth, forecasting, conversation intelligence | Strong | Not the product |
Where Outreach is stronger: CRM-native depth, forecasting, conversation intelligence and coaching, and the enterprise governance a 200-rep organisation needs. If those are your requirements the comparison is not close, and the “no platform fees” position is better than much of its peer group.
Where the model costs you: two meters instead of one, no ability to evaluate price without a sales process, a credit allowance that rises with successful adoption, and four unpriced TCO lines. For a team that wants to know what next month costs, that is the problem.
The structural difference is what each replaces. Outreach is an execution layer assuming your CRM is the system of record and your email infrastructure is someone else’s problem. Outboundry is the outbound stack, channels, infrastructure, data and inbox in one place. Teams move between them in both directions for exactly that reason, and no platform in this category can import sequences from another, so the migration guide covers what that actually involves.
The short version
Outreach publishes no prices. Four Amplify tiers (Essentials, Core, Plus, Pro) differentiated mainly by AI credit allowance: 10,000, 25,000, 50,000 and 100,000. The model is per-user pricing plus consumption-based AI credits, with a stated “no platform fees”, which is worth having and worth verifying in the order form.
Your quote comes from four meters: seats, AI credits, which workflows you activate, and add-ons. Credits are the upsell vector, because a small team with heavy AI usage gets pushed up tiers for allowance rather than features.
Settle four things in writing: what consumes a credit, the overage rate, whether credits roll over, and whether you can buy credits without changing tier.
Then budget the four unpriced lines: implementation including forward-deployed engineering, Voice, connectors and additional instances, and the administrator you will need.
Next: per-seat versus credit versus flat pricing, or what a full outbound stack costs.
Frequently asked questions
How much does Outreach.io cost?
Outreach publishes no prices, all four Amplify tiers say “Request pricing”. The model is per-user pricing plus consumption-based AI credits, with the quote depending on team size, usage, which AI workflows you activate and required capabilities.
What are Outreach’s Amplify tiers?
Essentials with 10,000 AI credits, Core with 25,000, Plus with 50,000 and Pro with 100,000. Core, Plus and Pro also carry API call allowances of 250,000, 500,000 and 1,000,000 respectively, with custom object and knowledge-base limits rising by tier.
Does Outreach charge platform fees?
The pricing page states “no platform fees”, which is a genuine differentiator in enterprise sales engagement where fixed instance fees are common. Confirm it in the order form, including that no minimum commitment or mandatory onboarding fee functions as one.
Is Outreach suitable for cold email at volume?
Not on its own. It is an engagement layer on top of your CRM and does not provide mailbox provisioning, domain strategy, IP reputation management or warmup at the scale cold outbound needs, so those remain separate purchases.