Pricing verified against smartlead.ai/pricing on 19 October 2026. Verify before committing, this market moves.
Smartlead’s plan pricing is reasonable and clearly presented. The complexity is in the add-ons: mailboxes, placement testing, dedicated servers, whitelabel, verification and the dialer are all priced separately, and an agency running clients typically needs four of the six.
So the plan price tells you very little about the bill. Here is the whole thing.
The plans
| Plan | Monthly | Annual (per mo) | Emails/mo | Verified emails/mo | Contacts |
|---|---|---|---|---|---|
| Base | $39 | $32 | 6,000 | 2,000 | 2,000 |
| Pro | $94 | $78 | 90,000 | 30,000 | 30,000 |
| Unlimited Smart | $174 | $144 | 150,000 | 50,000 | Not stated |
| Unlimited Prime | $379 | $315 | 500,000 | 170,000 | Not stated |
Unlimited email accounts on every plan, which is the genuine strength here and the reason large-estate teams choose Smartlead.
Base is a trial tier in practice. 6,000 emails and 2,000 contacts is one small campaign. Pro at $94 is the realistic entry point.
Client workspaces start at Pro. Prime includes three. If you run more than three clients you are adding whitelabel per workspace, below.
The add-ons, which is where the money is
Mailboxes (SmartSenders)
| Type | Domain | Per mailbox/mo |
|---|---|---|
| Google/Outlook fresh (Zapmail) | $13/yr | $4.50 |
| Outlook fresh (InfraInbox) | $16/yr | $5.00 |
| SMTP fresh (Mailreef) | $19/yr | $3.99 |
| Google/Outlook pre-warmed (Zapmail) | $18/yr | $9.00 |
| SMTP (AeroSend) | $13/yr | $4.20 |
Pre-warmed mailboxes at $9 are double the fresh rate, which is the price of skipping three weeks of warmup. Occasionally worth it; usually not, since warmup is included and the time is rarely the binding constraint.
Placement testing (SmartDelivery)
- Growth: $49/mo, 120 sequence tests, up to 50 sender accounts per test
- Pro: $174/mo, unlimited tests, 200 accounts, API and whitelabel
- Expert: $599/mo, unlimited tests, 500 accounts
This is a significant line. Placement testing at $49 to $174 a month is a real cost for something several competitors include in the plan.
Dedicated infrastructure (SmartServers)
$39 per server per month, with a dedicated IP. Prime includes three.
Whitelabel
$29 per month per client workspace. For a 20-client agency that is $580 a month on top of everything else.
Verification and dialer
Email verification is shown at $32 with credit tiers from 6k to 960k, though the page does not map price clearly to tier. SmartDialer starts from $9 in credits per month, with no clear statement of what the credits buy.
Real cost at three sizes
Solo, 5,000 contacts, 30,000 emails/month, 20 mailboxes
- Pro plan: $94
- 20 Google mailboxes at $4.50: $90
- 7 domains at $13/yr: ~$8/mo
- Placement testing Growth: $49
Total: ~$241/month. The plan is 39% of it.
Small team, 25,000 contacts, 120,000 emails/month, 60 mailboxes
- Unlimited Smart: $174
- 60 mailboxes at $4.50: $270
- 20 domains: ~$22/mo
- SmartDelivery Growth: $49
Total: ~$515/month.
Agency, 20 clients, 200 mailboxes, 400,000 emails/month
- Unlimited Prime: $379
- 200 mailboxes at $4.50: $900
- 67 domains: ~$73/mo
- SmartDelivery Pro: $174
- Whitelabel, 20 workspaces at $29: $580
- SmartServers beyond the included three, say 5 more at $39: $195
Total: ~$2,301/month. The plan is 16% of it.
That last figure is the honest answer to “what does Smartlead cost for an agency,” and it is roughly six times the headline.
Where it is strong and where it is not
Strong: unlimited email accounts at every tier, genuinely good mailbox rotation, and a mature product for running very large estates. If you send a lot of email from a lot of mailboxes, Smartlead does that well.
Weak on bundling: whitelabel per workspace, placement testing as a subscription, and dedicated servers per unit add up fast at agency scale. Each is defensible individually; together they triple the bill.
No LinkedIn. Email-only, so multichannel means a second tool.
For comparison, Outboundry’s Agency plan at $399 includes 20 LinkedIn seats, whitelabel and workspaces, 500 deliverability tests and unlimited email accounts, with infrastructure in the same product from $0.80 to $2.50 per mailbox and domains from $5.99 a year. The same 20-client, 200-mailbox setup lands near $600 to $900 all-in rather than $2,300, mostly because whitelabel and placement testing are in the plan rather than beside it.
If you are email-only, under five clients, and happy with the rotation, the gap narrows considerably. The agency case is where it opens.
The short version
Smartlead’s plans run $39 to $379 and the add-ons run further than that. Mailboxes, placement testing, dedicated servers and per-workspace whitelabel are all priced separately.
Base at $39 is a trial tier; Pro at $94 is the real entry point. For a solo sender the total lands near $240, for a small team near $515, and for a 20-client agency near $2,300.
Price the add-ons you will actually need before comparing anything, because at agency scale the plan is about a sixth of the bill.
Next: how to migrate off Smartlead, or infrastructure cost at 10, 100 and 500 mailboxes.
Frequently asked questions
How much does Smartlead cost per month?
Plans are $39 Base, $94 Pro, $174 Unlimited Smart and $379 Unlimited Prime, with about 17% off annually. Add-ons (mailboxes, placement testing, servers, whitelabel) are priced separately and typically exceed the plan.
Does Smartlead include unlimited email accounts?
Yes, on every plan. Buying mailboxes through SmartSenders is separate, at $3.99 to $9.00 per mailbox per month depending on type.
How much is Smartlead whitelabel?
$29 per month per client workspace. A 20-client agency pays $580 a month for whitelabel alone.
What does Smartlead cost for an agency?
A 20-client, 200-mailbox setup with whitelabel, placement testing and extra servers totals roughly $2,300 a month, against a $379 headline plan price.
