Author
Ravi Kewat (page 4)
October 21, 2026
Why Hiring Is a Buying Signal
A job posting is a company publishing its problems, with a budget attached and a date on it.
Read article →
October 21, 2026
Promotion Signals: Reaching Buyers When Their Authority Grows
Everyone watches for people changing companies. Almost nobody watches for people changing jobs without moving.
Read article →
October 21, 2026
Leadership Change Signals
A job change signal tells you a person moved. A leadership change signal tells you an account's decisions are back on the table.
Read article →
October 21, 2026
Social Mention Signals
Category keywords find people discussing your market. Problem language finds people who need you this week.
Read article →
October 21, 2026
Influencer Engagement Signals
Someone else spent three years building an audience of your buyers. Watching who engages with it is the cheapest list you will ever build.
Read article →
October 21, 2026
What Is Intent Data?
Signals that someone may be in-market. The useful question is not what it is, but how much of it is actually signal.
Read article →
October 21, 2026
Outbound for Founders: The First 90 Days
Founder-led outbound outperforms a junior SDR, right up until it stops, and knowing where that line sits is the whole skill.
Read article →
October 21, 2026
Outbound for Agencies: Running 20 Clients Without Chaos
Running outbound for one client is a skill. Running it for twenty is a different business, and the thing that breaks is never the campaigns.
Read article →
October 21, 2026
Outbound for B2B Sales Teams
Most outbound problems inside a sales team are structural, not effort. Who does what, measured how, decides more than how hard anyone works.
Read article →
October 21, 2026
Outbound for B2B SaaS
If you have product-led growth, outbound is not a separate motion. It is a way of reaching the accounts self-serve will never find.
Read article →
