Author
Ravi Kewat (page 7)
October 21, 2026
Microsoft SNDS: The Outlook Equivalent Nobody Uses
Half of your B2B list is on Microsoft. Almost nobody monitors it, and the 2026 rebuild changed what you get.
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October 21, 2026
Should You Send Cold Email From a Subdomain?
The appeal is borrowing your main domain's credibility. The risk is that the borrowing runs both ways.
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October 21, 2026
Reading DMARC Reports Without a Tool
Most teams publish DMARC, point the reports at an inbox, and never open one. Here is what is in them.
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October 21, 2026
BIMI and Why Cold Senders Can’t Have It
The logo in the inbox is not a deliverability feature. It is a brand feature, and throwaway sending domains are excluded on purpose.
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October 21, 2026
What Is Sender Reputation?
A score nobody publishes, built from behaviour you control, that decides whether your mail is read.
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October 21, 2026
Make.com for Outbound Teams
Visual branching without code, priced per operation. That pricing model decides which scenarios belong here.
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October 21, 2026
What Is Waterfall Enrichment?
Ask provider A, and if they miss, ask B, then C. It works, and the cost curve is steeper than people expect.
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October 21, 2026
What Is an AI SDR?
Software that runs the repeatable parts of a sales development role. The definition is easy; the boundary is the useful part.
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October 21, 2026
What Is a Unified Inbox?
Every outreach tool claims one. Most have built a merged list of messages, which is a different and much less useful thing.
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October 21, 2026
What Does a B2B Lead Actually Cost?
Per-record pricing hides the fact that the four things you might want about a person cost wildly different amounts. The mix matters more than the rate.
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