Author
Ravi Kewat (page 8)
September 30, 2026
Cold Email Agency vs In-House: A Cost Model
Agencies look expensive until you price the in-house version properly. Then they look expensive for a different reason, and only after month seven.
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September 30, 2026
“Guaranteed Meetings”: What the Guarantee Usually Excludes
The number in the proposal is the easy part. Eight clauses decide whether it means anything, and most of them are not in the proposal.
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September 30, 2026
Who Owns the Domains? The Agency Question That Costs You Later
Nine months of sender reputation lives in a registrar account. Find out whose name is on it before the relationship ends, not after.
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September 30, 2026
How to Audit an Agency’s Deliverability Setup Before You Hire Them
Agencies are rarely asked technical questions during a sales process. The ones who can answer them are a different tier of supplier.
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September 30, 2026
Cold Email Agency Pricing: Retainer, Per-Meeting and Performance Compared
Every pricing model pushes an agency toward a different behaviour. Pick the one whose incentive matches what you actually want.
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September 30, 2026
How to Bring Outbound In-House After an Agency Contract Ends
The mistake is treating it as a cancellation date. Done properly it is a 90-day overlap where the new estate warms while the old one still sends.
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September 30, 2026
Structuring Workspaces, Domains and Access for a Multi-Client Agency
The structure you choose at five clients determines whether twenty is manageable or chaotic. Most agencies discover this at about twelve.
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September 30, 2026
AI SDR vs Hiring an SDR: The Real Cost Comparison
The $499 against $85,000 comparison is the one every vendor makes. It is also wrong, because an AI SDR does not remove the human. It changes the ratio.
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September 30, 2026
What AI SDRs Still Get Wrong in 2026
The category has improved fast. The failures have not changed much, and most of them are not the model's fault.
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September 30, 2026
AI SDR vs AI Reply Agent: Two Different Products
The category collapsed two very different jobs into one name. Separating them changes which tool you need and how much autonomy you should grant.
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